How do you UV map sides?

[Ambersand]

I'm sure there's a simple answer to this but..

I can't figure out how to UV map these sides of protruding objects in my wall. I start with planar mapping from the front, but that leaves these sides compressed into a thin line, making them look very stretched. Is there a common way of fitting these guys into the UV map?

[sneppy]

you could select all the verts that are coming out of the wall and scale them down a bit